Anca B. is one of the latest additions to Strong Affiliates, stepping into the role of Affiliate Manager with her unique blend of creativity and determination. Having roots in art, fashion design, and the tech industry, her path to the iGaming industry has been nothing short of extraordinary.
Anca opens up about her journey—how designing experimental collections and solving technical challenges have shaped the way she approaches building connections and driving success in affiliate marketing.
Q: Your journey is quite unconventional—from studying art and designing collections to becoming an Affiliate Manager in iGaming. How did that transition happen?
Anca: “It really has been quite a journey so far! My creative side, whether it was designing clothes or trying out new techniques, taught me how to think outside the box and adapt to whatever comes my way. When I stepped into the tech world as a QA Engineer, I learned things that were completely different but so valuable. It’s funny how those experiences came together perfectly for this role.”
Q: Your artistic journey is fascinating. How has your experience as a fashion designer influenced your work in affiliate marketing?
Anca: “Fashion design taught me a great deal about storytelling. Every collection was like creating a world, finding ways to connect with people emotionally through the details. That’s something I’ve carried with me. When I started working in affiliate marketing, I realized it’s actually pretty similar. I get to work with affiliates to craft strategies that make sense for their audiences, and that same focus on the details still guides me, even outside of work.”
Q: You’ve had your fair share of experiences in multiple industries. What excites you the most about the iGaming affiliate space?
Anca: “It’s very dynamic, meaning there’s always something new to learn or adapt to, and that makes things much more exciting. You have to match that energy, stay sharp, and think creatively, which keeps things fresh and challenging.”
Q: During your time as a fashion designer, you spoke about being inspired by avant-garde artists like Günter Brus and Alberto Giacometti. Do you see any parallels between the creative process in art and your current role?
Anca: “Definitely. Art is about pushing boundaries and finding ways to connect with an audience. In a way, affiliate marketing is similar, as I find myself looking for creative approaches that balance creativity with strategy and structure. Art, as well as affiliate marketing, requires adaptability and vision, which is something I’ve carried over from my time as a designer.”
Q: What advice would you give to affiliates considering joining Strong Affiliates?
Anca: “Look for a partner who values your time and success as much as their own.”
Q: What’s next for you as you continue your journey with Strong Affiliates?
Anca: “I’m excited to see where this journey takes me. iGaming in general seems like this big, ever-changing puzzle, and I love being in the middle of it. Sharing ideas, and learning something new every day while traveling, exploring different cultures, and connecting with people on a personal level makes putting the pieces of that puzzle together a joy.”
Anca B. – Affiliate Manager