Have you ever seen how a catchy song spreads like wildfire, with everyone around you humming the tune? Similarly, esports has captivated millions in the past few years, quickly skyrocketing it to phenomenon status.
This rapidly rising trend has created a ripple effect in the betting world as well. This growth offers a significant opportunity for the iGaming industry to capitalize on a trend proven to be profitable year in and year out.
From Niche to Billion-Dollar Mainstream
The explosive rise in popularity of esports has propelled this industry’s value to over $1.6 billion in 2024. Once a niche interest, esports has rapidly spread to a mainstream audience, converting many into avid fans, players, and bettors.
This phenomenon has proven to be more than just a fleeting trend, it has now become a seismic shift in the betting landscape, opening up new avenues for engagement and revenue in the world of sports wagering.
The Numbers Game
The rise of esports has been nothing short of remarkable, with its market value growing from $957.5 million in 2019 to approximately $1.64 billion today—an increase of over 70% in just five years. Key games like Dota 2, CS, and League of Legends dominate the scene, with massive prize pools and record-breaking viewership numbers.
Strong Affiliates’ brands—Cashed, Casinoly, and Powbet—are perfectly positioned to leverage this shift. These platforms offer extensive esports betting options, tapping into a market of tech-savvy, younger players who prefer the dynamic, fast-paced nature of esports wagering. In-play betting and prop bets, particularly popular among esports fans, provide a thrilling experience that traditional sports betting struggles to match.
Riding the Wave: Esports Betting Trends
The international reach of esports betting has proven to be a lucrative opportunity for the iGaming industry, offering a diverse audience eager to engage in this growing trend. From the bustling hubs of the US and China to the fast-emerging markets of Norway, South Asia, and beyond, the global appeal of esports is rising rapidly.
Esports betting is projected to grow at an annual rate of 7.3%, reaching $3.5 billion by 2031. Strong Affiliates offers affiliates the chance to benefit from this growth, with high commissions, lifetime player ownership, and support for optimizing campaigns. By providing various payment options, including cryptocurrencies, these platforms cater to modern bettors’ preferences, which value speed, security, and anonymity.
Event-Driven Engagement: The Esports Calendar
The esports calendar is packed with major events, ensuring a steady stream of opportunities for bettors. Tournaments such as the League of Legends World Championship and The International (Dota 2) draw millions of viewers and generate significant betting activity. This constant stream of events keeps the community engaged and betting volumes high.
Capitalizing on the Esports Boom
The esports betting market is poised for significant growth due to several key factors. One is the expanding global audience for esports, particularly among younger demographics, which drives increased engagement and interest in esports betting.
Another important aspect is the continuous professionalization of esports and the establishment of structured leagues and tournaments, which provide a stable and predictable betting environment.
Moreover, the growing availability of esports betting options through mainstream gambling platforms and the integration of innovative technologies, such as live streaming and mobile betting also play a huge role in expanding the market’s reach and attracting new bettors.
These factors, combined with the increasing acceptance and recognition of esports as a legitimate form of entertainment, contribute to the optimistic outlook for the growth of the Esports betting market.
By partnering with Strong Affiliates, you can tap into the burgeoning esports market, offering your audience an engaging, lucrative betting experience. The affiliate managers provide personalized support to help you optimize your campaigns and maximize your earnings. With advanced tracking and reporting tools, you can monitor your performance and adjust your strategies in real time.
As esports continues its upward trajectory, the potential for affiliates to profit from this dynamic sector is immense. The future trend of online betting has arrived, and it is time to watch your success grow alongside the esports phenomenon.
