Every year, the same trends get recycled: AI is taking over, mobile is the future, crypto is growing. Heard it before? So has everyone else. But what’s actually shifting the iGaming space this year, and how can you adapt to stay profitable?
Here’s a shortlist of where some of your real opportunities may lie.
1. The AI Gold Rush: Who Wins, Who Loses?
AI seems to become a more and more influential tool daily, but what role does it play in the affiliate marketing space?
❌ Losers: Affiliates churning out AI-generated casino reviews that Google will not rank. Low-value content is dying.
✅ Winners: Those who blend AI efficiency with human expertise—custom strategies, real player insights, and actual testing of brands.
Google’s Search Generative Experience (SGE) is reshaping how users find gambling sites. The best results still come from real expertise—AI just helps scale it.
Try focusing on first-hand player experiences, reviews with proof, and expert insights AI can’t replicate.
2. The Crypto Boom: 2025 Is Not 2021
Crypto players aren’t slowing down. However, this rise in interest comes with new expectations from players: seamless transactions, flexibility, and a variety of crypto options. Strong brands cover everything and more. How exactly?
🔹 Crypto Play, The Easy Way: Players can easily deposit and withdraw in crypto on Powbet, Casinoly, Spinsy & Cashed, giving them full control over their bankroll without the friction of traditional payment methods.
🔹 Strong brands offer a diverse range of crypto payment options, including Bitcoin, Ethereum, Litecoin, Ripple, USDT (TRC20 & ERC20), DOGE, Cardano, and more.
Crypto is no longer niche. Those who adapt to this shift aren’t just attracting more traffic; they’re earning bigger, more consistent commissions.
3. Mobile & The Silent Algorithm Wars
Mobile is no longer the trend, it has become the battlefield. Here’s why:
🔺 Mobile traffic dominates player behavior. The majority of deposits, gameplay, and interactions now happen on mobile. If a brand doesn’t deliver a frictionless experience, players bounce fast.
🔺 Mobile-first SEO is changing: Sites that aren’t fast and adaptive are already losing traffic.
🔺 Push notifications, Telegram communities, and mobile loyalty programs are converting better than old-school email marketing.
Instead of relying solely on traditional channels, test new re-engagement tactics like push notification strategies and Telegram outreach to maximize conversions.
4. The New Player Retention Game: It’s About More Than Bonuses
You know, getting a player to sign up is just the first step. However, what happens next is what really determines your long-term earnings.
🔹 High churn kills commissions. Sending traffic to brands with weak retention means constantly chasing new players instead of earning on repeat deposits.
🔹 Strong brands focus on loyalty. Perks like VIP programs, flexible payment options (including crypto), and engaging gameplay keep players coming back—and keep commissions rolling.
🔹 Why settle for one-time payouts? The real money comes from brands with strong LTV—ones that retain players instead of losing them after their welcome bonus.
If you want to build sustainable commissions, look beyond flashy first-deposit offers. The best brands are the ones that keep players active and engaged in the long run.
“Half of the industry is busy trying to ‘crack the code’ like there’s some big secret. The other half is just making good calls, testing smart, and letting the money roll in. It’s time to pick a side.” – Laura B., Affiliate Manager
Those Who Win…
- Aren’t blindly trusting AI—they’re mixing automation with real expertise.
- Understand that crypto is evolving—not disappearing.
- Are mastering mobile strategy—not treating it as an afterthought.
- Focus on retention, not just sign-ups.
If you’re looking to be on the winning side, it’s time to work with brands that take your profits seriously. Make every player count, discover Strong Affiliates.